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Veterinary consultation videconference Market Research

VETEREO

Industria: Internet

Imagen de Perfil

Vetereo es una solución de video consulta veterinaria accesible en un clic por los clientes sin necesidad de descargas, ni registros, ni Apps, desde cualquier dispositivo con conexión a internet. Un producto sencillo, que va directo al grano sin funcionalidades adicionales, centrado en la dinámica de una clínica.

Permite a los profesionales veterinarios mantener el control de su agenda, minimizar las consultas presenciales innecesarias, a la vez que mantiene la cercanía con los clientes tanto cuando está en casa, como cuando viajan, o clientes de cualquier parte del mundo.

Descripción


Company description: Vetereo is a videoconference solution for veterinary consultation without the need to download anything or register. The only thing needed is a device with access to the Internet. It is a straightforward product since it does not have any extra functionalities but tries to serve the same service as a clinic.

Perfil de proyecto


Investigación mercado
Marketing

Preguntas

Las preguntas y respuestas dan más información al Estudiante sobre lo que la Empresa está buscando.

Project objective


o What pet owners would be willing to be serviced by a veterinary through videochat? (older owners? younger and busy owners?)
o What advantages do users appreciate the most?
- Time saving
- COVID avoidance
- No need to move to the place from far away (while on vacations)
- Urgencies (the dog ate something he shouldn't, what do I do?)
- Fast revisions (maybe won't want it to cure my dog, but I do to make sure the cure has worked)

Additional information - While working on the project


1. Keep track of all the interesting sources, webpages, etc. that you find. This will help you develop a solid based of resources for your final report.
2. Find examples of companies with similar challenges or business models, keep track and summarize findings in a structured way.
3. Be creative and adapt. I can guarantee that you will not be able to address the problem 100%. This is normal, it happens in every research. The important thing is to adapt, so that you still add value in addressing the problem.

Entregables

Los Entregables ayudan a estructurar el trabajo en varias fases. En cada entregable/fase, el estudiante enviará una parte del trabajo, para que Estudiante y Empresa puedan debatir el trabajo en puntos intermedios.

Preparation for first briefing with the company


- Visit the company website and social media
- Spend a bit of time thinking the problem the company is having, and ways you could approach it.
- Prepare Mini-plan/Ideas: Thoughts on how you will approach the problem.
- Limitations: What troubles you? What looks difficult? Suggestions on addressing this, or compromises you can make.
- Use the briefing to double check that you are on the right track.
Documentos a entregar
Word/Excel/Power point

Final report


1. One Executive Summary slide (this one can be text, bullet points, or of any other structure you like).

2. A main PowerPoint presentation, 20 slides maximum. This should include
Introduction, Questions, Methodology, Results, Conclusions, recommendations.
- It should be self-explanatory, and easy to follow.
- Use graphs, tables, and other ways of organizing information. Avoid long texts.
- This is supposed to be read, not presented. So adapt accordingly.
- Although Supplementary Materials are allowed (see below), the main presentation should leave no doubts.

3.Supplementary Materials. As many slides as you like, with screenshots, graphs, tables, or other information that you think is useful, but that did not fit in the main presentation.
You can also attach a spreadsheet with any information that is easier to deal with in this format.

4. One slide with useful links and resources (Although you can also place sources that are relevant in each slide, gathering them at a single place helps).
Documentos a entregar
Word/powerpoint document or Google Docs.
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