Market Research - Tourist sector in Madrid
Industria: Turismo
Somos una empresa joven que ofrece un servicio de alojamiento en Madrid para turistas y con relación calidad-precio excelente. Encontrarás wifi gratuito en todos nuestros apartamentos, un servicio de atención al cliente 24/7 y una atención personalizada. Por último y no por ello menos importante, tenemos una buena noticia para los que tengan mascota: ¡están más que bienvenidas en nuestros apartamentos!
Este proyecto no admite nuevos estudiantes
Descripción
Company description: Pyr Select is a startup company that offers accommodation services for tourists in Madrid based on a good quality-price balance. We manage apartments owned by third parties and we help owners to achieve higher profitability.
Perfil de proyecto
Investigación mercado
Marketing
Preguntas
Las preguntas y respuestas dan más información al Estudiante sobre lo que la Empresa está buscando.
Project objective
COVID has forced a change in the strategy of tourism related companies in terms of cancellation policies. Please assess for us:
o What are the current cancellation policies for apartments dedicated to short term rentals (vacations, airbnb) in Madrid?
o Can you see other trends deriving from COVID that we should take into account when returning to business?
Please note several strategies are possible: some can throw really appealing offers, with the condition that the client bears the risk of cancellation (no refunds) while others make it easy for the client to commit with special conditions (free cancellation up to X days before, or free change of dates but no refunds). Are there other choices? How prevalent are each of these policies across the market in Madrid? What would you suggest we implement?
o What are the current cancellation policies for apartments dedicated to short term rentals (vacations, airbnb) in Madrid?
o Can you see other trends deriving from COVID that we should take into account when returning to business?
Please note several strategies are possible: some can throw really appealing offers, with the condition that the client bears the risk of cancellation (no refunds) while others make it easy for the client to commit with special conditions (free cancellation up to X days before, or free change of dates but no refunds). Are there other choices? How prevalent are each of these policies across the market in Madrid? What would you suggest we implement?
Additional information - While working on the project
1. Keep track of all the interesting sources, webpages, etc. that you find. This will help you develop a solid based of resources for your final report.
2. Find examples of companies with similar challenges or business models, keep track and summarize findings in a structured way.
3. Be creative and adapt. I can guarantee that you will not be able to address the problem 100%. This is normal, it happens in every research. The important thing is to adapt, so that you still add value in addressing the problem.
2. Find examples of companies with similar challenges or business models, keep track and summarize findings in a structured way.
3. Be creative and adapt. I can guarantee that you will not be able to address the problem 100%. This is normal, it happens in every research. The important thing is to adapt, so that you still add value in addressing the problem.
Entregables
Los Entregables ayudan a estructurar el trabajo en varias fases. En cada entregable/fase, el estudiante enviará una parte del trabajo, para que Estudiante y Empresa puedan debatir el trabajo en puntos intermedios.
Preparation for first briefing with the company
- Visit the company website and social media
- Spend a bit of time thinking the problem the company is having, and ways you could approach it.
- Prepare Mini-plan/Ideas: Thoughts on how you will approach the problem.
- Limitations: What troubles you? What looks difficult? Suggestions on addressing this, or compromises you can make.
- Use the briefing to double check that you are on the right track.
- Spend a bit of time thinking the problem the company is having, and ways you could approach it.
- Prepare Mini-plan/Ideas: Thoughts on how you will approach the problem.
- Limitations: What troubles you? What looks difficult? Suggestions on addressing this, or compromises you can make.
- Use the briefing to double check that you are on the right track.
Documentos a entregar
Word/Excel/Power point document
Final report
1. One Executive Summary slide (this one can be text, bullet points, or of any other structure you like).
2. A main PowerPoint presentation, 20 slides maximum. This should include
Introduction, Questions, Methodology, Results, Conclusions, recommendations.
- It should be self-explanatory, and easy to follow.
- Use graphs, tables, and other ways of organizing information. Avoid long texts.
- This is supposed to be read, not presented. So adapt accordingly.
- Although Supplementary Materials are allowed (see below), the main presentation should leave no doubts.
3.Supplementary Materials. As many slides as you like, with screenshots, graphs, tables, or other information that you think is useful, but that did not fit in the main presentation.
You can also attach a spreadsheet with any information that is easier to deal with in this format.
4. One slide with useful links and resources (Although you can also place sources that are relevant in each slide, gathering them at a single place helps).
2. A main PowerPoint presentation, 20 slides maximum. This should include
Introduction, Questions, Methodology, Results, Conclusions, recommendations.
- It should be self-explanatory, and easy to follow.
- Use graphs, tables, and other ways of organizing information. Avoid long texts.
- This is supposed to be read, not presented. So adapt accordingly.
- Although Supplementary Materials are allowed (see below), the main presentation should leave no doubts.
3.Supplementary Materials. As many slides as you like, with screenshots, graphs, tables, or other information that you think is useful, but that did not fit in the main presentation.
You can also attach a spreadsheet with any information that is easier to deal with in this format.
4. One slide with useful links and resources (Although you can also place sources that are relevant in each slide, gathering them at a single place helps).
Documentos a entregar
Word/powerpoint documnet o Google Docs.
