Development of a customer loyalty scheme
En DHYVANA creamos cosmética extraordinaria: la máxima calidad natural y ecológica, pensada para los consumidores y las consumidoras más exigentes.
Perfil de proyecto
Las preguntas y respuestas dan más información al Estudiante sobre lo que la Empresa está buscando.
Which is your company's size? Is it large or small?
Which is your company's stage? Is it a startup or a consolidated company? How many years has it been operating?
What markets do you serve? National or international?
How is your company's finantial stage? Has it reached breakeven? Does it have investors? Does it have a healthy flow of income? Is it cash-strapped?
Which is your company's product or service: what do you sell? What is your value proposition? In which way are you unique? Do you have many competitors? Who are those competitors?
1. Holding the highest natural standards, with EcoCert or above certification
2. Offering the maximum tangible quality, i.e. effectiveness: We do not dilute formulations, which translates in up to 99% active ingredients
3. Ensuring full tolerance for all skin types, including sensitive skin, as we eliminate all allergens from our formulations
There are plenty of competitors out there, as this is a widely fragmented market. We can bundle them up into three large categories (1) premium cosmetic brands, (2) pharma cosmetic brands, and (3) natural cosmetic brands. There are no large players which hold a value proposition of similar strength, though there are a number that advertise under either one or another of our three main pillars (see image attached)
What is your business model?
What channels do you use to sell?
What channels do you use to communicate with your customers?
Who is your target customer?
How large is your customer base?
Is it segmented?
How do you collect and store customer information? Do you have a CRM tool in place? Do you analyze the information you collect?
Do you centralize or share information from all the different customer touchpoints?
What marketing activities are you carrying out?
Have you implemented any loyalty schemes so far? If yes, how did they work?
Los Entregables ayudan a estructurar el trabajo en varias fases. En cada entregable/fase, el estudiante enviará una parte del trabajo, para que Estudiante y Empresa puedan debatir el trabajo en puntos intermedios.