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Ver vídeo Historias con Talento

Market Research for Young Internationals' Community

Citylife Madrid

Industria: Turismo y eventos

Imagen de Perfil

Citylife Madrid está aquí para ayudar a estudiantes extranjeros a preparar su estancia en Madrid y para que descubran los encantos de España. Queremos ayudarles a exprimir al máximo Madrid y la multitud de oportunidades que ofrece esta magnífica ciudad. Nos dedicamos a una diversidad de tareas, de manera que los trámites a realizar por los estudiantes se vean simplificados.
Los servicios que ofrecemos consisten en ayudar a personas a buscar alojamiento, en organizar planes divertidos y asequibles que permiten disfrutar de la capital española e incluso en organizar viajes culturales.

Este proyecto no admite nuevos estudiantes

Descripción


Company description: Citylifemadrid.com is a portal & community for young internationals who come to Madrid to study, work or simply explore the city and its surroundings. Citylife is a 360 degree service provider offering:
o free support services related to relocating to Madrid
o activities & events
o Group trips to explore Spain, Portugal, Morocco
o Discounts
o News platform (blog & newsletter)
o Career Section (currently being built and part of the project)

Perfil de proyecto


Investigación mercado
Marketing

Preguntas

Las preguntas y respuestas dan más información al Estudiante sobre lo que la Empresa está buscando.

Project objective


Who is our target group? What is the content they are looking for? Potential target groups and information interest (Objective is to find out more, and refine)
1. Study in Madrid:
- Student Life Madrid – Why study / live in Madrid
- Section: Universities in Madrid (Public Universities, Business Schools, Study Abroad Programs etc.)
- Scholarships for studying in Spain (up to date information available in one central page)
- Visa Info, Legalisation, etc.
- Study Spanish in Madrid (Info platform)
- Definition of potential other interesting areas that should be included as they are of interest for the target group

2. Work in Madrid:
- Jobs in Madrid & Comunidad
- Internships in Madrid & Comunidad
- Recruitment Services (free/paid)
- Company Fairs & Workshops in Madrid (eg JobMadrid)

Additional information - While working on the project


1. Keep track of all the interesting sources, webpages, etc. that you find. This will help you develop a solid based of resources for your final report.
2. Find examples of companies with similar challenges or business models, keep track and summarize findings in a structured way.
3. Be creative and adapt. I can guarantee that you will not be able to address the problem 100%. This is normal, it happens in every research. The important thing is to adapt, so that you still add value in addressing the problem.

Entregables

Los Entregables ayudan a estructurar el trabajo en varias fases. En cada entregable/fase, el estudiante enviará una parte del trabajo, para que Estudiante y Empresa puedan debatir el trabajo en puntos intermedios.

Preparation for first briefing with the company


- Visit the company website and social media
- Spend a bit of time thinking the problem the company is having, and ways you could approach it.
- Prepare Mini-plan/Ideas: Thoughts on how you will approach the problem.
- Limitations: What troubles you? What looks difficult? Suggestions on addressing this, or compromises you can make.
- Use the briefing to double check that you are on the right track.
Documentos a entregar
Word/Excel/Power point document

Final report


1. One Executive Summary slide (this one can be text, bullet points, or of any other structure you like).

2. A main PowerPoint presentation, 20 slides maximum. This should include
Introduction, Questions, Methodology, Results, Conclusions, recommendations.
- It should be self-explanatory, and easy to follow.
- Use graphs, tables, and other ways of organizing information. Avoid long texts.
- This is supposed to be read, not presented. So adapt accordingly.
- Although Supplementary Materials are allowed (see below), the main presentation should leave no doubts.

3.Supplementary Materials. As many slides as you like, with screenshots, graphs, tables, or other information that you think is useful, but that did not fit in the main presentation.
You can also attach a spreadsheet with any information that is easier to deal with in this format.

4. One slide with useful links and resources (Although you can also place sources that are relevant in each slide, gathering them at a single place helps).
Documentos a entregar
Word/powerpoint document or Google Docs.
Este proyecto no admite nuevos estudiantes